A UK food brand’s successful Amazon launch, built on product operations

About the client

Rumplers is a UK food manufacturer supplying consumer food products to Europe and the Middle East. The ambition to grow direct-to-consumer sales on Amazon was clear — but the company struggled to execute.

The challenge

• No standardised product launch process — releases were reactive and uncoordinated
• Missed promotional windows like Prime Day due to last-minute execution
• No demand visibility by region across Europe and the Middle East
• Marketing, product development and data teams operating in silos

The solution

A repeatable product release process

A go-to-market framework coordinating product development, marketing and supply chain — with timelines and checklists for packaging, listings, compliance, inventory and campaigns.

Demand analysis workflows

Regional sales trends and category search data interpreted with internal analysts to pick high-potential SKUs per marketplace.

Marketing & promotion alignment

Amazon release calendars integrated with product and campaign planning — event-ready for Black Friday, Ramadan and Prime Day.

Launch ownership & communication

Regular cross-team launch meetings with clear responsibilities for each launch phase.

The results

• 100% successful product launches on Amazon UK and Europe — launched on time, with improved branding, compliance and visibility
• 27% in data collection and reporting led to better demand visibility across regions — the right product in the right market at the right time
• 41% increase in cross-team collaboration — teams aligned around product performance goals, launch timelines and campaign readiness
• Increased ecommerce revenue — a meaningful uptick in Amazon sales driven by strategic release execution and improved listings

The takeaway

Even well-established brands struggle to translate success to ecommerce without operational systems. A fractional COO brings clarity, accountability and process — making expansion strategic, not chaotic.