A UK food brand’s successful Amazon launch, built on product operations

About the client

Rumplers is a UK food manufacturer supplying consumer food products to Europe and the Middle East. The ambition to grow direct-to-consumer sales on Amazon was clear — but the company struggled to execute.

The challenge

• No standardised product launch process — releases were reactive and uncoordinated
• Missed promotional windows like Prime Day due to last-minute execution
• No demand visibility by region across Europe and the Middle East
• Marketing, product development and data teams operating in silos

The solution

A repeatable product release process

A go-to-market framework coordinating product development, marketing and supply chain — with timelines and checklists for packaging, listings, compliance, inventory and campaigns.

Demand analysis workflows

Regional sales trends and category search data interpreted with internal analysts to pick high-potential SKUs per marketplace.

Marketing & promotion alignment

Amazon release calendars integrated with product and campaign planning — event-ready for Black Friday, Ramadan and Prime Day.

Launch ownership & communication

Regular cross-team launch meetings with clear responsibilities for each launch phase.

The results

• Successful, on-time product launches on Amazon UK and Europe
• Demand visibility by region — the right product, market and moment
• Stronger cross-team collaboration around launch timelines
• A meaningful uplift in Amazon sales from strategic release execution

The takeaway

Even well-established brands struggle to translate success to ecommerce without operational systems. A fractional COO brings clarity, accountability and process — making expansion strategic, not chaotic.