Scaling a global marketing agency with systems built for growth

About the client

TNT is a global agency specialising in direct-response marketing campaigns for health and wellness brands. When Gideon joined, a work management system existed only for content writers — creative, media, accounts and leadership operated without standardised processes, workflows or shared visibility.

The challenge

• Only writers had structured task tracking — nothing for ad buyers, strategists or creative teams
• Work requests were unmanaged, informal and inconsistent
• Onboarding was ad hoc, with no training documents or process guidelines
• Leadership had no visibility into campaign status, timelines or KPIs
• Growth potential stalled by chaos, inefficiencies and missed deadlines

The solution

Cross-departmental workflows

Project pipelines for writers, ad buyers, strategists and creative teams in ClickUp — connected by custom request forms and automations.

Extensive SOP development

Standard operating procedures for content creation, campaign setup, ad review and launch processes.

Team communication & KPIs

Internal communication standards, team responsibilities and clear KPIs to monitor performance.

Onboarding & hiring processes

Agency onboarding flows and knowledge bases to train and integrate new hires efficiently.

Leadership dashboards

Executives see real-time capacity, deadlines and performance metrics from one dashboard.

The results

• Team size doubled — 50 to 100+ employees without losing operational control
• Deadline performance significantly improved across creative and media teams
• Client workload doubled while maintaining — often exceeding — delivery quality
• SOPs, onboarding flows and internal wikis codified agency knowledge
• A repeatable, scalable operations engine ready for the next growth stage

The takeaway

The key isn’t the tool — it’s how you architect systems, accountability and knowledge-sharing across every team. A high-potential but chaotic agency became a scalable, process-driven operation.