Every page, every tool,
every feature — in one map.
The complete structure of this site: 52 pages organised into five tiers, the interactive systems behind them, and the journey they are built to move you through.
Core Pages
The main navigation spine — what a first-time visitor moves through.
Home
/Fourteen sections: hero, client marquee, the Intelligence showcase, newsletter band, video series, how-we-help, results, service models, four-step process, assessment promo, case studies, testimonials, FAQ and closing CTA.
Services
/services/Two engagement models side by side, nine capabilities, the comparison table, pricing guidance and delivery process.
About
/about/Gideon Lyons' background, the operating philosophy, credentials, how engagements run and who Markinly is for.
Contact
/contact/Three routes in: the free diagnostic, the assessment, or a direct message — with the booking panel and response expectations.
Insights
/insights/The editorial hub — every article with topic filtering, a featured lead article and newsletter capture.
Resources
/resources/Live counts, five format lanes, a featured trio and the full cross-format index with search.
Articles
Choosing a project management system: ClickUp vs Monday vs Asana for SMBsBuilding accountability without micromanaging: the operating rhythm that worksThe hidden cost of firefighting: what reactive operations really costs youAI & automation for SMB operations: where to start (and what to skip)Fractional COO vs operations manager: which does your business need?How to delegate decisions without losing controlSOPs that stick: why most process documents die in a Google Drive folderThe 5 processes to document first (and the 20 you can ignore)Why growing businesses hit an operations wall — and how to break throughResource Library
Five formats. Every index and every detail page.
Guides
/resources/guides/Long-form playbooks on the fractional COO model, scale readiness, SOPs, KPIs and automation.
Templates & Checklists
/resources/templates/The working documents Markinly installs inside client businesses.
Case Studies
/resources/case-studies/Real engagements with the systems, the numbers and the lessons.
Videos & Webinars
/resources/videos/The Operations Room episodes and working-session replays.
Tools & Calculators
/resources/tools/Interactive assessments and calculators with instant, personalised results.
Guides & Templates
New-Starter Onboarding ChecklistWeekly Operations Meeting AgendaKPI Tracking Spreadsheet for SMBsSOP Template Pack (5 Formats)SMB Process Audit ChecklistAI & Automation for SMB Operations: Where to StartKPIs & Reporting for SMBs: From Anecdote to SignalThe SOP Playbook: Documentation That Actually Gets UsedScale Readiness: The 5 Systems Every £1M+ Business NeedsThe Complete Guide to Hiring a Fractional COOCase Studies
Trusted operations consulting for CEOs, founders and business ownersStreamlining sales and projects for a luxury kitchen design studioHelping a SaaS startup recover lost ecommerce revenue by aligning teamsA UK food brand’s successful Amazon launch, built on product operationsOperational turnaround for a real estate brokerage with systemised workflowsScaling a global marketing agency with systems built for growthVideos & Webinars
SOPs that actually stick — working session replayAI & automation for SMB operations: where to start (and what to skip)How to delegate decisions without losing controlThe 5 systems every £1M+ business needs before it scalesWhat is a fractional COO — and does your business need one?Interactive Tools
Five self-scoring tools. Each produces a personalised result and routes into the booking flow.
Operations Health Score
/ops-health-score/Twelve adaptive questions across five dimensions. Server-side scoring, four result tiers, a personalised PDF report and a booking hand-off.
Cost of Chaos Calculator
/cost-of-chaos-calculator/Turns headcount, hourly cost and firefighting hours into an annual cost of reactive operations.
Fractional COO ROI Calculator
/fractional-coo-roi-calculator/Models return against revenue, margin and team size across conservative, typical and strong scenarios.
Delegation Readiness Quiz
/delegation-readiness-quiz/Eight questions revealing how much of the business still routes through the founder, and what to hand over first.
KPI Starter-Set Selector
/kpi-starter-set/Industry plus priority in, a five-number weekly scoreboard out — with definitions and starting targets.
Campaign & Conversion
Pages built for paid traffic and post-conversion flow.
Free Ops Diagnostic
/free-ops-diagnostic/The dedicated campaign landing page: single offer, no navigation distractions, social proof and one form.
Thank You
/thank-you/Post-submission page: confirms delivery, sets expectations and offers the next best action rather than a dead end.
404 — Not Found
any unknown URLNot a page you can navigate to: WordPress serves it automatically for any unknown URL. It offers search, the five resource lanes and the most-visited pages rather than a dead end.
Legal & Utility
Compliance pages and this map.
Privacy Policy
/privacy-policy/UK GDPR-aligned: what is collected, why, lawful basis, retention, processors and data-subject rights.
Terms of Use
/terms-of-use/Terms governing use of the site, the free tools and downloadable resources.
Cookie Policy
/cookie-policy/Cookie categories, purposes and how to change consent — matched to the consent bar.
Sitemap
/sitemap/This page: every URL on the site, grouped by tier, with the full feature register.
What the site actually does
Every system built into Markinly, grouped by the job it performs.
Lead Generation
- Contextual popup lead forms on every section — no page-long detours to Contact
- Exit-intent modal offering the Process Audit Checklist
- Scroll-depth newsletter slide-in at 55%, once per session
- Gated resource downloads with instant email delivery
- Sticky mobile CTA bar with two one-tap actions
- Footer and inline newsletter subscription
Assessment Engine
- Twelve adaptive questions with conditional branching
- Server-side scoring across five operational dimensions
- Four result tiers, each with tailored recommendations
- Personalised PDF report generated on submission
- Token-secured report URL — one lead, one link
- Part-finished assessments saved and resumable
Booking & Scheduling
- Booking popup reachable from every page and every tool result
- Slot picker with a live availability indicator
- FluentBooking or Calendly embed when configured
- Assessment results hand straight off into booking
- Confirmation and expectation-setting on the thank-you page
Content System
- Articles with topic taxonomy and filtering
- Resources across five formats
- Full case studies with systems, numbers and lessons
- Video and webinar library with structured episode data
- Article table of contents, reading time and share row
- Related-content blocks on every detail page
Navigation & Discovery
- Command-palette search (⌘K / Ctrl+K) across every content type
- Resources mega-menu with all five formats
- Cross-format filtering and instant search in the library
- Save-for-later bookmarking with a slide-out drawer
- Recently-viewed chips on content pages
- Breadcrumbs on every interior page
Trust & Proof
- Testimonial carousel with autoplay and manual controls
- Results statistics band with animated counters
- Client logo marquee
- Case-study cards carrying real outcome numbers
- Social-proof activity toasts
Technical & SEO
- Schema.org: ProfessionalService, Article, VideoObject, FAQPage, BreadcrumbList, Service
- Self-contained CSS and JS — no external framework dependency
- Image fallback chain so no broken image can ever render
- Cache-busted assets keyed to file modification time
- Reduced-motion and keyboard-navigation support throughout
- Responsive from 390px to ultra-wide
Compliance & Admin
- Full-width cookie consent bar with granular categories
- UK GDPR-aligned privacy, terms and cookie policies
- Lead records stored in WordPress with CSV export
- Spam control: nonce, honeypot and submission timing
- Customizer fields for brand, announcement bar, social and booking
Design System
- Square-grid, dot-matrix and diagonal hairline surface patterns
- Ambient brass and navy glow treatments on key bands
- Editorial serif display type against a clean sans body
- Layered shadow scale and consistent bento radii
- Blur-reveal scroll motion with staggered delays
- Light backgrounds throughout, dark bands used deliberately
How the pages work together
Each tier has a job. This is the path the structure is designed to create.
Arrive
Landing on Home, an article, a resource or a campaign page from search, LinkedIn or a referral.
Home · Insights · ResourcesExplore
Reading the problem framed accurately, then browsing services, case studies and the library.
Services · Case StudiesSelf-qualify
Running the Operations Health Score or a calculator — getting a real answer before speaking to anyone.
Five interactive toolsConvert
Receiving the personalised PDF, then booking the free 60-minute Ops Diagnostic.
PDF report · BookingReturn
Weekly Operations Briefing, saved items and resume-where-you-left-off bring them back.
Newsletter · Saved itemsFound what you were looking for?
If you would rather just talk it through, the 60-minute Ops Diagnostic is free and there is no obligation.